After Google Panda update every one is serious about the quality content and the link building in order to gain good amount of search traffic towards their websites, getting backlink to all the pages is a bit difficult task and people started using the automated software’s to generate huge number of back link towards their web sites to rank well in SERP. On the way of generating the link people forget how was their link ration. Link ration is nothing but the number of inbound link to number out bound link. You need to you have to maintain the equal ration. If you filed in this ration them your websites will be in the list of Google’s Over Optimization pages.
There are hell lot of search engine optimizer who optimizes you web sites for very less of cost and shot duration of time most of them will be using the automated software’s for their link building which is against to the search engines policy. If you hired any such SEO guy then I suggest you to stop doing from now. Now Google is really serious about the search results on its page.
Title tag is the first thing that was index by Google and which is shown in the search result. Usually people stuff the title tag of the page with keywords which looks spammy so try to use the log tail keywords in your title tag which sounds good here is an example
“ Web designing company – Affordable web designing company, cheep web designing company” don’t you think it look like spammy ? Instead of this type of title tags use title tags like “Your place name Web designing company ” which will increase your CTR.
Meta Description is the next thing you need to concentrate because it is the second thing which will be shown in Google after your title tag, use an informational description with targeted keywords in it because people will lad to your page once they know what was there in your website.
Internal inking is one of most important thing in on page optimization in order to have better SERP you need to interlink the pages with the targeted keywords which are having the relevant content in it. Never link the same page again and again which indicates you are spamming the user though you are having rich content with your targeted keyword. Try to reduce link in your sidebar with your keywords in it.
People usually place a lot of links in their footer by interlink to their keywords. If you link to the main and important pages it is not an issue but these days every one is stuffing a lot of keywords and interlinking those to inner pages. Now Google started de-indexing the pages which are having too many links in their footer. So I recommend you to use small footer which having the important pages like contact us, services, about us.
Too many pages
Many of the websites have couple of pages for the same service or product with minor changes in it. This indicated you are forcing search engines to index your page and show in search results, Google is against to such types pages most of you may know this is a spammy trick like “door pages” so remove the pages if you have any in order to get ride of Google penalty.
These are the few most important things that you have to concentrate on your on page in order to get ride of Google over optimization penalty hit.
What is your opinion on this change by Google ?? Share your views on this Over Optimization Penalty Hits